Fulsus USA produces outerwear that is of the highest standard of comfort, performance, and durability. Working directly with the client to solve a specific issue, we created a campaign to reinvigorate their brand identity, focusing on their Colorado roots. We strived to emphasize the fact that Fulsus' products are made and tested in Colorado under rigorous standards so that they will perform anywhere. We designed the campaign to speak to all potential buyers, both individual consumers and retailers interested in the outerwear.