The Everydrop water filter is a unique filter that can fit in the palm of your hand. In order to emphasize not only the portability of the product but also the practicality, the water being filtered by the drop takes the shape of various culinary items that the filtered water may be used for. The primary idea is that clean, filtered water should be used for more than just drinking, such as cleaning fruits and vegetables, making baby formula, and boiling pasta.
EVERYDROP WATER FILTER
Won "Best Art Directed Campaign" at Fall 2014 CU Advertising Showcase
Art Direction and Copywriting: Krista Stonedahl and Alanna Donahue
[Student Project]